Six months ago, our CEO Brendan Blumer, and CTO Dan Larimer, went on a bit of a rant in a packed Washington D.C. auditorium. The subject? The state of social media.

Well, it wasn’t really a “rant.” It was more of a multi-movement oratory spanning the subprime mortgage crisis, the evolution of blockchain, and social psychology.

But it all boiled down to this:

Media is broken. Designed to use us, our data and attention is harvested into trillion dollar profits for large corps, big tech, banks, and Wall Street interests, while we struggle to protect ourselves against the consequences of having our attention auctioned to anonymous parties, and our personal information traded on the open market. This misalignment of interest between us and the platforms we once trusted continues to increasingly expose us to data profiling, identity theft, cyberbullying, and persuasive misinformation. It’s never been more difficult to know what is real amongst the growing sea of manufactured propaganda intended to manipulate our thoughts and control our behavior.

And that’s why we’re so focused on Voice: a blockchain-powered media platform that rewires the formula in users’ favor—cutting out the opaque one-sided data auctioneering, eliminating the hidden algorithms, and cycling value back into users’ hands in the form of the Voice Token. Voice Tokens are earned by being you, and expressing your voice; they possess the utility of attention, and can be used to elevate content in different ways throughout the ecosystem. In other words, we believe we’re giving truth a voice—where what’s good for the platform is also good for you.

Since our announcement, tens of thousands have signed up for beta, thought leaders have announced support, and media is asking for information and timelines—and so are you. We love it, keep it coming.

So what’s next?

As with most emerging technologies, getting Voice in people’s hands requires more than some serious development. The legal environment is still evolving, and the joining of blockchain, tokenization, and media is relatively uncharted territory. So, we’re in the midst of an ongoing, open conversation with legislators and regulators to make sure Voice is ready for users.

All to say, it’s a long and somewhat unpaved road to market. But we’re well on our way—we’re aiming for a beta launch on February 14th, 2020. 

Between now and then, we want to share our journey with all of you. Industry change doesn’t happen overnight, and it doesn’t happen in a vacuum either. Voice won’t become everything it can be without your involvement, scrutiny, and feedback, at every stage of the process. So consider this blog an open invitation. Our latest findings. Our biggest challenges. Stories from Dan and the developers. Regulatory updates and behind-the-scenes peeks. We’re putting it out there, expecting change, so you can join us in walking this road to beta. Talk soon. 

Join the Voice conversation

Follow us on Twitter, Facebook, and Instagram to get the latest updates, or visit our new living FAQ where we will be adding new changes and information as we continue to evolve Voice. There you can see what others are asking and add your own questions. 

Important limitations, restrictions and considerations that may impact Voice, such as market factors and the regulatory environment, are described here.