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MARRAKESH 2021

In 2021, Morocco was in lockdown to reduce the spread of COVID-19, tourism was suspended around the world, and many people lost their jobs and livelihoods. Photographer Hassan Hajjaj shot his first-ever NFT collection to support his friends struggling throughout the pandemic. Each of the portraits include the subject as a co-creator on the NFTs, offering them income and a platform on the global stage. Through this NFT collection, instead of the tourists coming to visit us, we come to the tourists. Most of the people featured in the collection work in the popular tourist destination Jamaa El Fna square (meaning “internal gathering place”), which has been a community center for over 500 years. The Square is the heart of Marrakesh. It’s the place where locals and tourists alike go to buy goods, see friends, and be entertained by snake charmers, dancers, and musicians. It’s a magical place with sounds, smells, and an evolving atmosphere to match the hour. Come meet the people of Marrakesh.